Brochures, Mailers, and Eblasts
I worked with leadership to develop a versatile general brochure and multiple business sector specific mailers.
Firm General Brochure
This versatile general brochure introduces the firm and include highlighted projects. The project selection is tailored to the marketing needs, making the brochure flexible yet expressing consistent firm identity.
Hospitality and Residential Brochure
This hospitality brochure exudes a luxurious aesthetic, perfectly reflecting the firm’s prestigious portfolio of high-end hotels and apartment. Designed with modularity in mind, it allows for quick updates to feature different projects for different themes and pitch.
General Mailer
A collage showcasing the finest details of the best projects from the firm’s portfolio, highlighting the meticulous design process and the careful attention given to every aspect of the project.
Making a harmonious and attractive image collages like this is part of my daily job as a communications designer.
Eblasts
I am responsible for designing the firm’s quarterly Eblast, where I developed a template that reflects the firm’s style and identity while ensuring the content is informative but not overwhelming. Since its introduction, the Eblast has become a highly effective platform for communicating the firm’s updates to its key clients and contacts.
The Eblast has helped foster strong relationships, soliciting direct outreach to the firm’s Partners and BD team. Additionally, journalists have contacted the firm after seeing project updates, expressing interest in covering the projects. The Eblast has driven significant traffic to the website, with a spike of 2400 visitors on release day—four times the average daily visits.
I also manage the ongoing updates of the Eblast contact list, ensuring it reflects new connections made by leadership, new consultants partnered on RFPs, journalists the firm has collaborated with, and more.