Rebranding Wellesley College Logo

Visual Identity Guide

For the Wellesley course ARTS 221 Digital Imaging, the final project is to redesign Wellesley College’s main visual identity to attract prospective students. The project is a comprehensive visual identity guideline for “Wellesley College” that includes logo, color palette, typography, art direction, applications with a stationery set (business card, letterhead, envelope), half-letter size brochure promoting the College to prospective students, 2 book covers— all typography Annual Report, and a course catalog cover, and the Email banner for acceptance notification.

06/2021-07/2021