Visual Branding Guideline (WIP)

I took the initiative to design the firm’s Visual Branding Guideline after identifying inconsistencies in the firm’s marketing materials. Since the rebranding in 2019, no formal guideline had been established, and the old brand still resonated strongly with some long-tenured staff. The new guideline has since become the cornerstone of all visual communication efforts, ensuring a consistent brand across all marketing materials. All stationery designs have been updated, printed, and adopted firm-wide, reinforcing the new brand identity and driving alignment across teams.